Also this chapter discusses the combination of marketing strategies and the differential strategy
2.
The article has studied on the differential strategy from the aspect of enterprise and industry
3.
During the enforcement of the differential strategy , we should put full use of its advantage and avoid riskes
4.
At the same time , the differential strategy of the enterprise must abide by the economics and improve enterprise profit
5.
As one of the two ways by which an enteiprise can get competitive advantage , differential strategy can promote the enterprise growth and the industry development
6.
So the enterprise must analyze the industry environment such as consumers , rivals and the current products , and make the correct decisions when it enforces the differential strategy
7.
The unhomogeneity about enterprise resourses and customer demands is a base of the differential strategy . in a degree , an enterprise can get the monopoly power by the differential strategy so that it can cultivate the core competition and the persistable development of the enterprise
8.
The internal environment of the group is evaluated by using internal factor evaluation matrix , it is considered that the group has many advantages such as powerful design ability , abundant land reserves , economics of scale etc . and many disadvantages such as limited capital , lack of professional , infirm cost control ability etc . in the thesis , the orientation of scale , grade and area , target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses . swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co . may adopted . finally , the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group
9.
Based on the information above , the focusing and differential strategy is reached to develop the competitive advantages . with this strategy , it does n ' t focus on the scale of enterprise but on the new and high value of product in the specified market to get high profit . and vertical integration would be adapted under the condition of funds accumulation
10.
Firstly , proem , it concise introduces the background ; secondly , it introduces the reform of the commission system and the dilemma of the securities companies in our country ; thirdly , it puts forward the idea of implementation of " optionally differential strategies " as the natural choice for the future development of the securities brokers in our country , through the analysis of the current competitive environment of the securities companies in our country and study on the alternatives of competitive strategies ; the forth , it describes how to practice " optionally differential strategies " , which including three aspect : the choice of the core competition ability , the measures for the implementation are brought forth , and the condition of practice the strategies ; the fifth , it " s the summary of the dissertation
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